We're small but perfectly formed.

Just the two of us

Little Victories is led by Daniel Duke. Daniel’s spent the last 10 years working across a variety of disciplines with clients like the BBC, BT, Cisco, EE, VSO, University of Liverpool, and Fairmont hotels, as well as agencies like Sideshow, Mocha, and Anvil & Iris. Previously he grew and led content marketing at 1Password and was head of marketing at Sketch.

Daniel’s a practiced storyteller, skilled at quickly understanding the values and vision of a business and effectively translating them into a brand that resonates with customers, partners, and investors.

Daniel runs Little Victories with his fiancée Hannah McCafferty. Hannah is our studio manager and client liaison, managing the day to day and making sure work is scheduled and delivered on deadline.

Hannah’s a meticulously organised empath so uniquely qualified for managing the projects and people at Little Victories.

Our Values

We’re curious

We’re always learning. We’ve worked across a broad range of industries including software, education, editorial, telecoms and more, and it’s given us a wealth of knowledge and understanding. We’re always keen to work on exciting, new projects with interesting people and we really can do it all.

We’re problem solvers

We love finding solutions. It’s not always easy but it’s always satisfying. Whether you’re launching a new product, rebranding your business or looking to take an existing project to new heights, we’ve got the skills and knowledge to help you make it happen.

We communicate

Our biggest strength is communication. We’ve worked on everything from magazines, to advertising billboards, to apps and interfaces. And the key ingredient in making any idea cut through is effective communication. Whether you’re speaking to readers, users, customers or all three, we understand how to talk to your audience and we want to help you do it better.

Getting by with a little help from our friends

Got a bigger project or need some very specific results delivered? We work with a group of trusted contractors and freelancers to provide a full-service resource.

How can we help?

Strategy Creative UX
User & market research Brand & identity design #Nocode web design
Messaging Logo design Web design
Positioning Illustration Development
Brand voice development Iconography App design
Content strategy Copywriting Ecommerce
Art direction Video production CMS Integration

Let’s get started